PROGRAM OF THE “SCHOOL OF FRANCHISERS 2024” HALL
For beginning franchisors.
November 6
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10:00–11:00
Registration, Welcome coffee
11:00–12:30
Introduction into franchising. Finances
Module 1. Basics and principles of franchising
Module 2. Financial side of the issue
- Main advantages and disadvantages of franchising
- Types of franchising and their specifics
- Strategy for network scaling
- TOP - 10 most serious typical mistakes of franchisors
Module 2. Financial side of the issue
- SWOT — analysis and audit of key competitors
- Pricing: lump sum payment, royalties, local and federal marketing, other possible sources of income
- What you should pay special attention to when determining commercial terms
Oleg Yudin
International agency of business development Fish&Fish, Co-owner
12:30–12:45
Coffee break
12:45–14:15
Franch book and Promotion
Module 3. Financial Model and Guide for Franchisees
Module 4. Franchise Promotion: Strategy and Practice
- Blocks of the financial model and opening estimates
- Benchmark indicators for franchisees and franchisors
- Franch book development. Best practices
- What are the benefits of the cloud ecosystem?
Module 4. Franchise Promotion: Strategy and Practice
- Digital promotion
- Landing page: required blocks
- Examples of successful solutions
- Online catalogs
- Offline lead generation tools
- Web and CRM analytics
Oleg Yudin
International agency of business development Fish&Fish, Co-owner
14:15–15:15
Lunch
15:15–16:15
How to manage a franchise.
Module 5. Building a Sales Process
- Sales funnel and how to set it up correctly?
- Scripts and conversation scenarios
- How to conduct effective negotiations?
- CRM – system for the sales department and quality control tools
Module 6. Operational Management of a Franchise Business
- Structure of the franchising department
- Functionality of key employees
- ATO and business review
- How to ensure sustainability. Win-win system
Oleg Yudin
International agency of business development Fish&Fish, Co-owner
Evgeniy Lobanok
partnership development manager at A101 Group of Companies
16:15–16:30
Coffee break
16:45 - 18:00
A practical business case using the example of one of the course participants
Oleg Yudin, founder of business scaling agency Franch profi
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November 7
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10:00–10:30
Registration, Welcome coffee
10:30–12:30
Legal aspects of franchising
- Franchising – legal concept and essence
- How to properly protect and transfer intellectual property in franchising?
- Which agreement should be concluded – a commercial concession agreement or a licensing agreement?
- What essential terms should be included in the contract? What rights and obligations do the parties have? How is the remuneration (royalty) under the contract determined?
- Where and how to register a franchise? What is the registration procedure?
- Current judicial practice
Artem Garden
Partner Legal Group "Sovet"
Albina Chukova
Development Director, Legal Group "Sovet"
12:30–12:45
Сoffee break
12:45–14:00
Tools for monitoring and motivating franchisees
Network operating standards are experience accumulated over the years, formulated in the form of regulations and business processes. For a conscientious franchisor, compliance with network standards should lead to the implementation of the declared financial model and, as a result, to making a profit.
Building a successful, dynamically developing franchising network is possible only through high-quality motivation and training of franchisees. Experts will tell you how to organize training for the franchisee and his employees in different positions, how to build trust and a truly successful network.
Bogdan Lomako, General Director of Little Caesars Pizza in the Russian Federation, founder and CEO of Mood Food
Building a successful, dynamically developing franchising network is possible only through high-quality motivation and training of franchisees. Experts will tell you how to organize training for the franchisee and his employees in different positions, how to build trust and a truly successful network.
Bogdan Lomako, General Director of Little Caesars Pizza in the Russian Federation, founder and CEO of Mood Food
Bogdan Lomako
Entrepreneur, CEO, Little Caesars Pizza in Russia
Dmitriy Bine
Head of development department, UIS
14:00 - 14:15
Lunch
14:15 - 16:00
Solving franchisor cases
Oleg Yudin
International agency of business development Fish&Fish, Co-owner
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Ticket options
Ticket Franchisor School November 6–7ᵗʰ
- Visit to the exhibition November 5–7ᵗʰ
- Visit to the business program “School of Franchisors” on November 6–7ᵗʰ
- Materials from the speakers of the “School of Franchisors” hall in electronic form after the event
- Access to the Business lounge November 6–7ᵗʰ: wi-fi, work/meeting space, drinks, snacks
- Discount on Afterparty ticket — 15%
51 000₽
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Schedule for 2025 is being made. It will be detailed here as soon as it becomes available