PROGRAM OF THE “STANDARD” HALL

November 5
11:00–12:15
Restaurant franchising
Partner of the session: DUT*



Classic or hype? Which restaurant concepts survive in a highly competitive environment?

Boutique Franchise. Product development in one segment of the lounge bar market.
  • The concept of segments in different niches
  • Tasks of the development team 
  • Approach to the issue of choosing a franchise and location in HoReCa
No room for error. How to set yourself up for success with a franchise

• If you have doubts, they will definitely come true. Because it is precisely these doubts that you will come to confirm.
• In any struggle there is always a loser. In any cooperation, all parties benefit. Until the fight begins.
• All terms of the franchise agreement are written in blood. If you are not going to violate the rights of the Copyright Holder, why do you care what the fines are? When the fight against “windmills” begins, success slows down.
Service as a competitive advantage

• 95% of a restaurant’s success depends on the team
• Formula of service as a competitive advantage
• The role of the franchisor in establishing and strengthening service in the restaurant.

Invited to participate: 
  1. Khachapuri T. Mariko
  2. Cheese factory 
  3. Gossip, Hands up 

*The chain of lounge bars “Dut” is a place of freedom in choosing your holiday.
A unique space that attracts you with the idea of ​​becoming part of a large community that shares your views and desire to be in trend. One place combines three dimensions of relaxation at once: a hookah lounge with a stylish interior, a signature cocktail bar, and a gaming area with PS5 consoles.

Artemy Shcherbakov
Franchise network development director, DUT
Olga Strakhova
Director of Project Development "Syrovarnya" and Trattoria "MINISYROVARNYA" (Novikov Group)
Elena Levchenko
Commercial director for franchising, Federal chain of bars “Hands up! Bar", "Evgenich"
Larisa Velichko
Leading business coach at Mugle rest
Olga Povorova
Manager of the Adzhikinezhal concept. Restaurant Franchising RestMe
All speakers of the session
12:30 - 12:45
Insurance – business beyond crisis and beyond quarantine
Evgeny Shestov
Vice President, Head of Retail Insurance Center at VSK Insurance House
Anna Gorbunova
Vice President, Head of Agency Sales Department, VSK Insurance House
12:45 - 13:00
SBP is a convenient tool for your business
13:15 – 14:30
Eternal values: which segment of the service industry expects a consumer boom
Franchise in tourism: how not to make a mistake with your choice? 
  • Today, the franchise business is again gaining popularity, while the number of areas for opening a company is becoming more and more every year. How to choose a truly successful direction?
  • What should aspiring entrepreneurs pay attention to besides the obvious financial conditions?
  • How is the tourism industry developing and why is business in tourism promising?

Launching a dental franchise: from start-up to perpetual income.

• Dental niche potential for franchise, profitability growth trends
• How to choose the right location and target audience to get maximum profit
• Estimation of start-up costs and potential sources of funding
• Effective marketing strategies to attract first customers
• Customer retention mechanics and loyalty programs

Time-tested business

 • Studios in our network have been operating since 2010
 • Unique training format and support according to the Kaizen system. As a result, 10% of clients have been training in our studios for 10 years or more
• 80% of our club owners are former clients and coaches

Consumer specialist in laboratory diagnostics 

• Laboratory testing is becoming preventive medicine. 
• Personalized medicine: People want services tailored to their specific needs. 
• Biohacking is not just a fashion, a desire to improve your body.
• Anti-aging processes. Knowledge about aging is developing, and today we can already apply theoretical foundations in practice.
• Responsibility and ethics in new conditions.

Invited to participate: 
Laboratory DNAOM
Artyom Koltsov
Managing partner of INTAN
Anna Danilchenko
Head of promotion department, Coral Travel
Alexey Zhidkin
Co-founder of the network of sports clubs “Come on, girls!”
Andrey Isaev
Founder and general director of the DNCOM network of medical laboratories
Elena Chernova
Director of Franchising at Synergy Corporation
All speakers of the session
14:45-15:15
Pitches
The ROBBO children's educational robotics franchise. The club is from the very Russians who sold robots to the Japanese

• About ROBBO Company
• Why it is necessary to teach children robotics using open technologies ROBBO franchise line
• How to test the ROBBO Club franchise without paying a lump sum fee

Vietnamese cuisine in Russia
(Abstracts of the presentation in the work)
Andrey Kravtsov
Board Member of Directors of ROBBO JSC
Alexander Zolotarev
Director of franchising for the PhoBo Vietnamese cuisine chain
Ksenia Kadyrmaeva
Development director of the Mama Roma chain of Italian restaurants
All speakers of the session
15:30 - 16:15
Is it difficult to be a franchisor in 2024 - a truth that is not commonly talked about
Discussion with franchisors. The composition of participants and questions for discussion are being formed.
Vladislav Redkin
Founder of the Zdraste Coffee Shop Chain
Maria Markina
Head of franchising at Spirit. fitness
Nina Semina
founder of the franchise catalog Franshiza.ru and the consulting company Francon
Ruslan Boyazitov
head of franchising KOMUS
All speakers of the session
16:30 - 17:10
Pitches
The power of the Rayton system

• Promising formats and niches in the franchise business of household goods
• Where is the most money?
• Ecosystem of comfort Rayton
11 Franchise Success Factors

Man and artificial intelligence: conflict or alliance?
 
• Relevance of developing soft skills and metaskills 
• Key “springboard skill” in the era of artificial intelligence
• A winning strategy for investing in the younger generation
Igor Podstolny
Director of the Rayton brand
Yana Prokhorova
founder of the franchise of developmental training centers for teenagers “Teenager in a Million”
Evgeniy Gaffarov
CEO of YouTool
Evgenia Gerasimova
Product Manager, PUNKT E
All speakers of the session
November 6
11:00–12:15
Franchise automation: how to increase business efficiency without staff costs
Partner of the session: Pointer*



Geomarketing: how to increase customer flow and protect the reputation of your franchise
How can you use online cards to increase traffic to stores, maintain a reputation, a uniform corporate style in all branches, control franchisees and quickly respond to emerging problems?

Pointer will tell you how to exercise full control over network data on online maps, manage your reputation and direct the flow of customers to your points of sale. Where to start, how to structure your work and what to pay attention to.

All this is based on the example of real cases of Pointer’s clients: the FIT SERVICE car service network, Dodo Pizza restaurants, the World Class fitness corporation, Coffee Way coffee bars, FMART flower studios, etc.

Payments and lending: a comprehensive solution for franchise business

An engine for creating franchises from any business
 • A bad soldier who doesn’t want to become a general is better off starting a business right away on a franchise engine.
 • The basis of any ideal franchise is CMS, CRM, ERP and something else
 • The franchise that comes with mobile applications is more valuable

 Control of communications in the franchise
• IT filling: why and what it is needed for
• How to increase conversion at each stage of sales by controlling communications
• Single ecosystem, single supplier

Evgeny Vakhnin
Head of Franchise Management at the MANDARIN payment platform
Evgeny Lebedev
General Director of Pointer
Dmitriy Bine
Head of development department, UIS
Evgeniy Danilov
Founder of the company for the creation and promotion of PRSTAR franchises
Zaur Abutalimov
CEO of Ivideon
All speakers of the session
12:30-13:00
Channels for attracting customers and partners
Franchisee search tools based on demand for business purchases. Tips and analytics from Avito
Andrey Klimov
Head of Business development for clients of the categories "Ready-made business and franchising" and "Equipment and goods for business", Avito
13:10–14:00
How to choose a franchise?
Partner of the session: "Franchise Leader"*



Three main questions when buying or selling a franchise

Based on experience in managing 15 franchise networks, Franchise Leader employees have identified three main questions that a potential franchisee must ask the franchise founder in order to make the right choice. The franchisor should ask himself these same questions to ensure that his franchise concept is strong. What are these questions and why are they so important, you will learn from the speech of the company’s founder, Anna Kharitonova.

1. Students will learn what three key metrics need to be requested and checked from the franchisor in order to choose a profitable franchise 
2. Listeners will learn about growing markets for starting a franchise business 
3. Students will learn to identify promising franchises for negotiations

*LeaderFranchise.ru is a franchising service that will help:
  • create your own franchise network
  • promote and develop your franchise
  • choose a suitable franchise for purchasing and building your own business


5 steps to a safe purchase of a franchise: practical advice from a lawyer

• students will learn what to look for when checking a franchise on their own
• where and how you can check the counterparty and its trademarks
• how to read and what to pay attention to when studying a contract.

Financial risks when purchasing a franchise. What is a financial model and how to calculate it yourself.

• Investments at the start: how to form a budget correctly;
• What is a financial model and its structure;
• How to calculate it correctly and take into account errors;
• Stages of franchise verification with a consultant.
Alena Velizhanskaya
Franchising consultant, EMTG (Buybrand Expo)
Anna Kharitonova
Founder of the franchising service “Franchise Leader
Olga Timoshkina
intellectual property lawyer, member of the expert council of the Professional Union of Franchising Market Participants
All speakers of the session
14:10–15:10
Franchise vs alternative investments: what are the benefits and fundamental differences
Return on investment in the production of cryptocurrencies
  • What is mining and what is it for?
  • Return on investment in Bitcoin production and in the production of other cryptocurrencies
  • Bitcoin capitalization
  • Legalization in the Russian Federation. Russia is No. 1 in the world in terms of growth in mining volumes in the world
  • Comparison of investments in mining with investments in real estate, franchise, bank deposits

How to properly protect your investments and minimize risks. 

• How to choose the most promising business projects to avoid financial losses?
• What unexpected risks may come in the way of an investor?
• Legal space for investors: how to effectively minimize risks?
• Case analysis: the study of investor mistakes and their consequences.
• Checklist for successful investment: key points for attention.

Features of investments on crowd platforms

Why is investing on crowd platforms popular, what is the potential there? Let’s look at what the investor’s real return is, and how it is ensured, what is missing in the crowd market, and when to expect changes.


Iliya Beketov
Director General, R7miner
Anton Belovetsky
co-founder of the company "Active Center"
Roman Kanubrikov
Head of serach and management of investors, Conomica
All speakers of the session
15:20 - 16:20
Franchise in the service sector: how to choose and what to pay attention to
How to choose a franchise: five key points for making a decision.
Abstracts in progress


Basic rules for choosing a franchise. A guide for those who want to buy but don't know how to check
• What is a franchise in simple words
• Franchise VS your own business from scratch
• Dangers of the franchise market
• Description of company verification tools / description of questions that franchisees should ask the franchisor
• Criteria for distinguishing solid franchises with results from dummy franchises

Potential for the development of the fitness market in Russia. Working in partnership with a strong brand 

• Fitness market in Russia: development dynamics 
• Fitness by subscription is the main trend of the global industry 
• Efficiency of Spirit's business model. fitness
• Fitness club franchise: a promising business investment, with a return of 25% on invested capital




Maria Markina
Head of franchising at Spirit. fitness
Andrey Ronzin
Head of partner network development at Get Energy
Ilya Samsonov
CEO of MEDIAPRO company
Elena Stefanova
Head of BE Franch. Franchising expert, regional representative of the RAF
All speakers of the session
16:30 - 16:45
How to determine if a business is ready to scale? And how should a quality franchise work?
• Step 1. Analysis of the structure of an existing business
• Step 2. Step-by-step plan for scaling and developing each management department
• Step 3. Packaging the concept and design and building a sales department

What is the best way to go through these stages? On your own or with a specialized company? How is scaling through a franchise better and more profitable than your own network of outlets? Examples of high-quality and low-quality franchises. Why do some become a large chain and others don't?
Denis Fedorenko
managing partner of Perspektiva company
November 7
11:00 - 11:25
“The role of background sound in the HoReCa segment”
• Where does background sound in public places come from?
• The influence of music on the mood and behavior of visitors
• Can behavior be controlled?
• How to qualitatively approach the choice of sound in the HoReCa segment for any budget
Inna Gribacheva
Executive director of BOUZ R.K. LLC
11:30 - 12:45
Selecting a location: geo-analytics and artificial intelligence in 2024
  • How do market leaders choose the best locations for new locations?
  • How does AI help sell a franchise?
  • What factors influence the success of trade in different segments?
  • How to choose a location for a sublease business in a shopping center

Ivan Ivanov
IT entrepreneur, AI expert, founder of BST Digital, Faculty of Mechanics and Mathematics at Moscow State University, winner of the GSEA competition
Mikhail Nikonov
head of the MPR training center
Ekaterina Panova
development director at Cofix
Marina Glebova
Owner of the ZikiZaki children's store chain, founder of an online school for entrepreneurs ALL ABOUT STORES
Olga Shtoda
General Director of the company "Azbuka Fermy"
All speakers of the session
13:00 - 13:15
Buying and selling a franchise: typical mistakes in concluding a franchise agreement and the consequences of its termination
• Analysis of typical mistakes when concluding a commercial concession agreement
• How to correctly agree on the terms of the contract
• How to terminate a franchise agreement
Andrey Sokolov
senior partner and head of litigation and arbitration practice at Sokolov, Trusov and Partners
Asiyat Alibekova
Senior lawyer at Sokolov, Trusov and Partners, intern at the Constitutional Court of the Russian Federation
13:20 - 13:35
Business fragmentation: legal solutions and solutions
• Tax amnesty
• High-profile cases of business splitting
• How the tax office checks a business
• Signs of crushing
• Options for legal tax savings
Elvira Khaibulina
owner and director of the accounting firm “Elvira Khaibulina Center for Accounting and Taxes”
13:40 – 13:55
Tax reform 2025: main changes, implications for business, current issues and ways to solve them
GOAL OF THE FTS: increasing budget revenues by increasing taxes:
• Turnover tax of 5% (7%) is applied on revenues of RUB 60 million or more.
• Personal income tax up to 22%.
• Income tax up to 25%.
• Tax amnesty for fragmentation.  
Result: increased inspections of companies using fragmentation.
Dmitry Strelnikov
managing partner of NFTK STRELNIKOV AND PARTNERS
14:00 - 14:15
Practical ways to reduce taxes in 2025 so as not to bury your business under tax reform: from completely safe to “on the brink” methods
• How can the transition from sales and purchase agreements to agency agreements help a business?
• How inclusion of delivery costs will help to save VAT for companies using preferential VAT rates when selling goods,
• let's talk about the tool for uniform cost distribution
• How is leasing better than bank loans for income taxes?
• How you can use student contracts to save on insurance premiums and other ways to save on taxes.
Elena Kozlova
General Director Chief Accountant Assistant
14:20– 14:40
Franchising development trends in 2024-2025
• Creating a franchise as a tool for scaling a business
• Modern realities and trends in franchising
• Prospects for the development of franchising in Russia
• Federal and regional state support for franchising
Vasil Gazizulin
co-founder of Topfranchise
14:45-15:00
A billion-dollar franchise: how to become No. 1 in the market through franchising
• 7 franchise models for any business
• 5 principles of a successful franchise
• when to launch a franchise
Sergey Degtyarev
entrepreneur, franchising expert, founder of the Franch.Global holding
Ticket options
Ticket Standard on November 5–7ᵗʰ
  • 3 days of access to the exhibition
  • Access to the “Standart” conference hall
1 300₽ 1 800 ₽
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