PROGRAM OF THE “START” HALL
Beginning franchisees, experienced entrepreneurs, top managers.
VSK insurance, General partner of the hall.
VSK insurance, General partner of the hall.
November 5
Buy tickets
View other programs
10:00–11:00
Registration, Welcome coffee
11:00–11:50 Мотивационное выступление
How to log out and build a federal-level network
Dmitry Rindevich, founder and general director of Tvoy Sklad JSC. Builds a federal network of city warehouses for storing personal, seasonal items and business property. He brought his private company to the over-the-counter securities market with a capitalization of 393 million rubles.
He will tell you how, after 14 years of military service, he became an entrepreneur, left the system and built a federal network in just 3 years with a strong team from Novorossiysk.
He will tell you how, after 14 years of military service, he became an entrepreneur, left the system and built a federal network in just 3 years with a strong team from Novorossiysk.
Dmitry Rindevich
Founder and general director of JSC "Your Warehouse"
12:00–12:45
Lesson 1. Basics of franchising
- What are the advantages and disadvantages of a franchise business?
- Types of franchises and their subtleties that will affect your profit.
- Signs of a low-quality franchise and the most significant selection criteria.
More than 10 years of experience in full-cycle production. More than 6 years in HoReCa. Launched and scaled businesses in HoReCa. Expert in franchising and sales.
Konstantin Sagalov
Managing Partner, Sushi Wok
12:55 - 13:40
Business etiquette. Art of Small Talk
- Why Small Talk is useful for business
- What topics to use in Small Talk so that it is not “empty chatter”
- How not to cross the line between sociability and intrusiveness
- Ways to casually engage in conversation with a stranger
- The trap of asking “How are you?”
- Life hacks for the forgetful: how to immediately and permanently remember the names of new interlocutors
- How to find a common language with someone with a different business status without losing your corporate style and business identity
Tatyana Baranova, Expert on Business Etiquette and Effective Communications
atyana Baranova
Expert on Business Etiquette and Effective Communications
13:40–14:40
Lunch
14:40–14:55
How to manage riscks in franchising
Experts from Strakhovoy Dom VSK will share their experience in managing riscks in business for beginning franchisees.
• What types of risks are there in business;
• Possible consequences of these risks;
• How to manage risks independently and through a franchisor;
• Pros and cons of a franchise business and your own business.
• What types of risks are there in business;
• Possible consequences of these risks;
• How to manage risks independently and through a franchisor;
• Pros and cons of a franchise business and your own business.
Evgeny Shestov
Vice President, Head of Retail Insurance Center at VSK Insurance House
Evgeniy Konovalov
Vice President, Head of Agency and Office Sales Department, VSK Insurance House
15:00–15:45
Lesson 3. ABC of Finance for entrepreteurs. Part 1
- Forms of taxation, which one to choose?
- What is the optimal ratio of equity and borrowed funds to open a franchise business?
Alexey Nekrasov
Development director of Legikon-Pravo LLC, expert in tax practice and bankruptcy practice
15:55–16:40
Lesson 4. Financial accounting for an entrepreneur: where to start
• Why does the owner need financial accounting?
• How does financial accounting differ from accounting?
• What to implement and how to count. Three main entrepreneur reports
• Money and profit are not the same thing. Which money is considered income and which is not.
• Financial planning - How to apply financial accounting and its tools
Speaker information: before PlanFact, he led teams and projects at Mail.Ru, Microsoft, Rambler&Co and IKEA. 8 years in the topic of finance, business models and finding growth points.
Expert practitioner in accounting, analysis and financial planning in business, building financial models, making management decisions and scaling. Consults entrepreneurs on the implementation of financial accounting and business development.
• How does financial accounting differ from accounting?
• What to implement and how to count. Three main entrepreneur reports
• Money and profit are not the same thing. Which money is considered income and which is not.
• Financial planning - How to apply financial accounting and its tools
Speaker information: before PlanFact, he led teams and projects at Mail.Ru, Microsoft, Rambler&Co and IKEA. 8 years in the topic of finance, business models and finding growth points.
Expert practitioner in accounting, analysis and financial planning in business, building financial models, making management decisions and scaling. Consults entrepreneurs on the implementation of financial accounting and business development.
Alexey Boev
Сo-founder and managing director of online financial accounting service PlanFact
16:40–17:40
Consultations
How to buy a franchise and not become the happy owner of a “dummy”: legal advice from an expert.
You will be able to ask questions about legal nuances that you need to pay attention to when choosing and purchasing a franchise.
You will be able to ask questions about legal nuances that you need to pay attention to when choosing and purchasing a franchise.
Nikita Bersenev
Lawyer at the law firm Center for Corporate Law LLC
Alexandra Bychkova
Head of Accounting and Tax Practice Sun Consulting
Buy tickets
View other programs
November 6
Buy tickets
View other programs
10:00–11:00
Registration, Welcome coffee
11:00–11:45
Legal Pitfalls of a Franchise Transaction
LLC Law Firm Gorodissky and Partners – Sponsor of the Session
Olga Yashina, Senior Lawyer, Legal department of LLC Law Firm Gorodissky and Partners.
- What points in the contract should I pay attention to, where are the pitfalls?
- The consequences of inattentive reading of the contract are reversible and irreversible.
- If the business doesn't work out: who is to blame?
- Is it possible to obtain a return of payments from the franchisor, how to minimize risks before concluding a deal.
- If the franchisor imposes suppliers, is it possible to achieve a change in conditions?
- Case studies.
Olga Yashina, Senior Lawyer, Legal department of LLC Law Firm Gorodissky and Partners.
Valery Narezhny
Ph.D., Advisor, Law Firm Gorodissky and Partners LLC
11:55–12:40
How to Open a Profitable Store and Close an Unprofitable One: Legal Part
RetailTrust Session Partner
Lada Bulavitskaya, Founder of RetailTrust
- Dependence of commercial lease terms on the lease agreement
- What conditions need to be agreed upon before considering a lease agreement?
- How to negotiate with the landlord
- 10 basic terms of lease agreements
Lada Bulavitskaya, Founder of RetailTrust
Lada Bulavitskaya
Founder RetailTrust
12:40–13:00
Coffee break
13:00–13:50
Franchise Financial Model
• Calculation principles - how to minimize risks;
• Finmodel — how not to be deceived;
• Items of expenditure — what needs to be taken into account.
• Finmodel — how not to be deceived;
• Items of expenditure — what needs to be taken into account.
Natalia Bikbaeva
CEO of the projects "Cheese Factory" and Trattoria "MINI Cheese Factory" (Novikov Group)
13:50–14:50
lunch
14:50–15:35
Emotional Intelligence in Business
Session partner - VSK Insurance House
The role of emotional intelligence in business management: teamwork, understanding others, what influences business success.
The role of emotional intelligence in business management: teamwork, understanding others, what influences business success.
• What is Emotional Intelligence (EQ) and how does it affect business success;
• Self-awareness and an algorithm for understanding your emotions;
• Managing emotions at the moment of their occurrence, understanding other people's emotions;
• Rules of the communication square: how to understand the interlocutor correctly.
Aleksey Shekhmatov
Senior business coach at ANO VSK University
15:50–16:50
Meeting with running franchisees
Real experience — from choosing a franchise, concluding a deal and launching a franchise to everyday work and unforeseen situations. What problems arose, how the franchisor behaved, and what no “research” can yet prepare for.
Ekaterina Soyak
CEO of EMTG, Founder оf еhe Buybrand Expo Franchise Exhibition
Alexey Shchigolev
Owner of three FIT SERVICE stations
Alexander Majugo
One Price Coffee franchisee
17:00–18:00
Consultations
Topic 1. How to open a profitable store and close an unprofitable one: commercial part
Lada Bulavitskaya, founder of RetailTrust.
Topic 2. Legal pitfalls of a franchise transaction
Lada Bulavitskaya, founder of RetailTrust.
Topic 2. Legal pitfalls of a franchise transaction
Lada Bulavitskaya
Founder RetailTrust
Alexey Kratyuk
Partner, patent attorney of the Russian Federation, Eurasian patent attorney, Head of the trademark department of LLC Law Firm Gorodissky and Partners
Valery Narezhny
Ph.D., Advisor, Law Firm Gorodissky and Partners LLC
Dmitry Strelnikov
managing partner of NFTK STRELNIKOV AND PARTNERS
Buy tickets
View other programs
November 7
Buy tickets
View other programs
10:00–11:00
Registration, Welcome coffee
11:00–11:45
Lesson 2. Payments in franchising
- Wha are the constituents of a franchise cost?
- What do you need to find out from a franchisor and what can you find out in a conversation with existing franchisees?
- A checklist with non-obvious questions for negotiations before buying a franchise.
- Open and hidden payments.
Alena Velizhanskaya
Franchising consultant, EMTG (Buybrand Expo)
12:00–12:15
Competition/networking from a partner
12:15–14:00
WORKSHOP
Analysis of cases from the real practice of franchisees.
Oleg Yudin, Founder of Business Scaling Agency Franch Profi
Oleg Yudin, Founder of Business Scaling Agency Franch Profi
Oleg Yudin
International agency of business development Fish&Fish, Co-owner
Buy tickets
View other programs
Ticket options
Start, November 7ᵗʰ
- Visit to the exhibition on November 5–7ᵗʰ
- Training in the “Buybrand Start” Hall on November 7ᵗʰ
- Speaker’s presentations in digital format
- Access to the “Buybrand Start” lounge zone on November 7th with tea, coffee, snacks and wi-fi available
- 15% discount on Afterparty ticket
9 000₽
Other programs
Schedule for 2025 is being made. It will be detailed here as soon as it becomes available